Lundberg Media

Abbie’s opening presentation was terrific – great storytelling backed by empirical data. Her message on digital leadership was well received by our audience of CIOs.

Stephen Lamb, Chief Information Officer, British Columbia Institute of Technology (BCIT)

…Flawless, very engaging…! Abbie’s presentation was well received by our large audience of CIOs.

Jeff Mackanic, Sr. Director Global Awareness, Red Hat

Abbie addressed over 330 Raytheon employees at our IT Forum in Washington. She provided great value through her timely insights into the challenges IT organizations face. Bravo!

Rebecca Rhoads, Chief Information Officer, Raytheon Company

…Outstanding! Pulling off an engaging, professional executive panel is a real art. If you want it done well, I strongly recommend Abbie for the job

Max Mayer, Sr. Vice President, Pegasystems, on PegaWorld global user conference

…An amazing writer and storyteller, Abbie has the ability to extract the voice of the company and bring it to life in her work. This was especially important in the case study she wrote on the evolution of our company’s culture. Abbie felt like a member of our team. Her professionalism and thoroughness stood out.

Ricky Gradwohl, Director of Global Public Relations, Hitachi Data Systems

We worked closely with Abbie on an original research report investigating the role of the CIO at innovative companies. I have the highest respect and regard for her work.

Jeff Mackanic, Sr. Director Global Awareness, Red Hat

Abbie has been a contributing editor to Harvard Business Review Analytic Services since 2010 and has led some of our most important projects on business transformation. Her understanding of the confluence of technology and business is exceptional.

Alex Clemente, Managing Director, HBR Analytic Services

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Closing the Digital Leadership Gap

May 02, 2017. By Abbie Lundberg

Digital leaders share three common attributes.

Digital leaders more willing to take risks

Leadership: In addition to having a formal digital strategy, digital leaders are much more likely to have the CEO leading their digital transformation. But CEOs don’t work in a vacuum; two-thirds of respondents view their CIO as critical to the success of their digital transformation as well.
Data & analytics: Digital leaders use data and analytics to a much greater degree – both to understand what customers want and to improve operations and forecasting.
Open to taking risk: Innovation, invention and change all involve risk, and digital leaders are significantly more open to taking risks in pursuit of new digital business opportunities than are hybrids and non-digitals. And they build this into their culture.