Research & Content.

…An amazing writer and storyteller, Abbie has the ability to extract the voice of the company and bring it to life in her work. This was especially important in the case study she wrote on the evolution of our company’s culture. Abbie felt like a member of our team. Her professionalism and thoroughness stood out.

Ricky Gradwohl, Director of Global Public Relations, Hitachi Data Systems

We worked closely with Abbie on an original research report investigating the role of the CIO at innovative companies. I have the highest respect and regard for her work.

Jeff Mackanic, Sr. Director Global Awareness, Red Hat

Abbie has been a contributing editor to Harvard Business Review Analytic Services since 2010 and has led some of our most important projects on business transformation. Her understanding of the confluence of technology and business is exceptional.

Alex Clemente, Managing Director, HBR Analytic Services

Thought Leadership for a Digital Age

Lundberg Media delivers world-class thought leadership for executive audiences. With over 30 years' experience creating relevant, compelling content for C level executives, we help tech marketers cut through the noise with engaging content that customers and prospects value. Not sure where to start? We'll help you design a successful thought-leadership approach, with the right mix of content and timing. Services include:

  • Consulting
  • Research
  • Writing and Editing
  • Video
  • Podcasts
  • Infographics
  • Presentations and events

We cover intelligence-driven digital business in all its aspects — the impact of digitization on operations and business models; practical approaches to artificial intelligence (AI); how leading companies are transforming their businesses for an increasingly open, connected and insight-based world.

Contact abbie for your next thought-leadership project

Contact Abbie

Content and Engagement.

The Transformer CLO

Chief learning officers are assuming a more expansive role, aiming not only to train employees but also to transform their organizations’ capabilities and make learning an integral part of the company’s strategic agenda.   Read the article in Harvard Business Review                                                                                                                                                                                                                          Spread

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Helping technology marketers connect with senior business leaders

I work directly with technology marketers to increase their insight into their customers’ world. I also produce high-level content and lead events to help them build relationships with CIOs, CLOs, and other senior executives.

  • Audience Insight
  • Message Development
  • Research & Analysis
  • Case Studies
  • Executive Dinners and Roundtables
  • Working with the Media
Major Papers for Harvard Business Review Analytic Services

Harvard Business Review Analytic Services is an independent sponsored research unit within Harvard Business Review Group. HBR AS conducts research and comparative analysis on management challenges and emerging business opportunities. I've led over 20 research projects for them, typically on topics having to do with business technology leadership and digital transformation. Here are the most recent.

Recreating Work As A Blend of Virtual and Physical Experiences

Recreating Work As A Blend of Virtual and Physical Experiences

The global pandemic of 2020 has accelerated organizations’ digital workplace transformations, and few will go back to the way things were before. The mass work-from-home experiment Covid-19 imposed on most of the world proved to be a remarkable success, according to new research from Harvard Business Review Analytic Services. “Without question, the five-day-in-the-office week is dead,” says Michael Schrage, research fellow at the MIT Sloan School of Management’s Initiative on the Digital Economy.

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A Winning Approach to Employee Success

A Winning Approach to Employee Success

Talent-minded organizations recognize that increasing employee engagement can improve how well their workers perform in their jobs and, consequently, bolster the results of their business. Discretionary effort, or going above and beyond the basic requirements of the job, kicks in and increases productivity and even quality, as long as it’s channeled in the right direction. “There are good business reasons for focusing on employee engagement,” says Julie Cummings, managing director and chief human resources officer at BKD, a national CPA and advisory firm that provides audit, tax, and consulting services to its clients. “When we have more highly engaged employees, discretionary effort increases.” Sponsored by Quantum

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The 2025 Imperative: Intelligent Automation Now

The 2025 Imperative: Intelligent Automation Now

Intelligent automation (IA) is moving beyond hype and into the mainstream. Enabled by automation, cloud infrastructure, and advanced analytics that include artificial intelligence (AI), virtually every business process and function can be improved through some degree of IA. Yet many organizations either aren’t moving forward fast enough to keep pace with change, or they’re rushing ahead with isolated projects but without a greater plan. In either case, the value companies are getting from IA decreases, and business and technology leaders who don’t develop a strategy for enterprise-wide IA will find themselves at a competitive disadvantage. Sponsored by Oracle

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The New Decision Makers: Equipping Frontline Workers for Success

The New Decision Makers: Equipping Frontline Workers for Success

Organizations across industries are under pressure to operate more quickly and with greater intelligence than ever before. Armed with new digital tools that enhance the capabilities of frontline workers, companies in the manufacturing, technology, financial services, energy, and health care sectors, among others, are extending their digital reach to the edges of their business and beyond. The challenge now is to empower frontline workers in a way that creates both free agency for them and proper controls for the organization. What makes this possible is the ready availability of high quality information and insights at the point of contact with customers and operations, along with the digital tools and procedures to ensure compliance with company guidelines and industry regulations. But we’re still in early days. Sponsored by Thoughtspot

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Artificial Intelligence and the Future of Sales and Marketing

Artificial Intelligence and the Future of Sales and Marketing

Artificial intelligence (AI) has the potential to significantly improve businesses’ sales and marketing efforts, and thus their fortunes overall. In fact, it may be hard for companies to move forward without it. Two-thirds of the 615 respondents to a recent survey from Harvard Business Review Analytic Services agree that AI in marketing and sales will be critical to their company’s ability to compete in the future. Today’s sales and marketing organizations have plenty of room for improvement. Sponsored by Microsoft

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IT Talent Strategy: New Tactics for a New Era

IT Talent Strategy: New Tactics for a New Era

Talent—attracting it, retaining it, nurturing it—has been a perennial pain point for chief information officers (CIO). But the year 2020 brings completely new challenges. It represents an inflection point for how organizations manage their operations and the talent that fuels their success. Within the next few years, most organizations expect to be able to operate with more streamlined, often automated processes; with greater knowledge gained through artificial intelligence (AI); and with a customer-centric, anywhere-anytime way of doing business. Not that any organization will be “done” when they have made these changes. Forward-leaning CIOs know that one of the defining characteristics of the digital age is that nothing’s ever really done. Sponsored by Red Hat

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Peak Performance: How Combining Employee Engagement and Performance Management Fuels Organizational Success

Peak Performance: How Combining Employee Engagement and Performance Management Fuels Organizational Success

The landscape for performance management (PM) is changing dramatically. Business leaders know they can get more value using performance management as a tool to engage and develop people rather than to just assess them. However, while they recognize the link between employees’ level of engagement and their performance, most organizations still operate performance management and employee engagement (EE) on separate tracks, according to a recent survey from Harvard Business Review Analytic Services. Sponsored by Glint

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Leading a New Era in Health Care: Innovation through Data-Driven Diagnostics

Leading a New Era in Health Care: Innovation through Data-Driven Diagnostics

Organizations across the health care sector recognize that the innovative use of data—when information is combined for advanced analysis and managed across disciplines, systems, and settings—is crucial to solving the most challenging problems in both patient health and operational efficiency. Despite this widespread recognition, only 15% of respondents to a recent global survey of 742 health care leaders describe their organization today as being mature in its ability to access, integrate, and analyze health care data from diverse sources. Sponsored by Roche

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An Executive’s Guide to Real-World AI

An Executive’s Guide to Real-World AI

Artificial intelligence, machine learning, and intelligent automation are commanding huge mind share among business and technology leaders today. What’s different this time is the degree to which reasonable and knowledgeable people believe that there is, indeed, a real urgency to get going with AI now. A number of foundational pieces must be in place to be successful with AI. These include talent, which is in short supply; having the right data infrastructure as well as sufficient quantity and quality of data to train your models; deciding how AI will be governed; and managing change in the organization, among other things. But where do you start if you’re not a large, tech-forward enterprise? In this paper, we share the insights and real-world experiences of over a dozen leading CIOs, chief data officers, and AI experts. Sponsored by Red Hat

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Competitive Advantage through DevOps

Competitive Advantage through DevOps

Research paper: As the digital landscape rapidly evolves, companies that can respond quickly to customer needs have an advantage—and according to a recent survey, many are using DevOps to create this advantage. A vast majority (86%) of the 654 respondents to a recent survey from Harvard Business Review Analytic Services say that it is important to their company to develop and put new software into production quickly. Indeed, principles and frameworks like agile, scrum, and DevOps—long part of the software developer lexicon—are making their way into the corner office. Sponsored by Google

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The Rise of Intelligent Automation

The Rise of Intelligent Automation

Pulse survey: Automation that is enhanced through artificial intelligence (AI) is critical to organizations’ ability to compete and survive in the years ahead, according to nearly 400 business leaders recently surveyed by Harvard Business Review Analytic Services. Respondents say that to be successful, their organizations must incorporate more AI and automation into their business processes. However, few have done so to any significant extent. It’s a perilous situation, since respondents say that the consequences of not investing would be devastating to the long-term health of their business. Sponsored by Oracle

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Cybersecurity and the Industrial Internet

Cybersecurity and the Industrial Internet

Pulse survey: Industrial and non-industrial companies alike are racing toward digitalization. The benefits of automation, connected devices, and artificial intelligence are simply too enticing to ignore. CEOs and their boards anticipate greater efficiencies, new competitive opportunities, and the ability to better serve and delight customers. Even companies that don’t have a clear view of the potential benefits often feel the hot breath of new digital competitors on their backs. It’s hard to find a CEO today who doesn’t believe their company’s future—if not their present—is digital. Sponsored by Siemens

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Cybersecurity in the Modern Industrial World

Cybersecurity in the Modern Industrial World

White paper: Business leaders at industrial and infrastructure companies confront new challenges with the introduction of more automation, artificial intelligence, connected sensors, and other digital technologies in their operations. Because these new technologies come with compelling benefits, such as increased efficiency, lower costs, and reduced downtime, momentum is growing. But few executives at the top of these organizations understand the new and complex operational risks involved in the industrial internet and how to mitigate them. To be successful, they must place as much emphasis on ensuring the trustworthiness of their products and operations as they do on the new features and capabilities that digitalization makes possible. This requires making cybersecurity a priority, not an afterthought. Sponsored by Siemens

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Leading in a World of Continuous Change

Leading in a World of Continuous Change

Research paper: Business leaders around the world feel the urgency to adopt more digital ways of doing things but fear their organizations are unable to keep up with the pace of change or take full advantage of the technology investments they’ve made, according to a new survey from Harvard Business Review Analytic Services. Faced with a variety of disruptive forces—new competition from companies that were born digital, increasing globalization, and customers with high expectations for a friction-free digital experience—they know their survival is on the line.

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Transformation Masters

Transformation Masters

CIO-sourced paper: The winds of disruption have swept aside old ideas about how a business operates and the pace at which it needs to move. The future is being built on new technologies, data, and digitization. Fast-moving, cross-functional teams of people from different parts of the organization experiment and innovate together to deliver new products and capabilities at an unprecedented pace. The old leadership rules don’t apply. In this report, we explore how leading organizations are transforming in the face of disruption so they come out as the beneficiaries and not the victims of change. More than a dozen top chief information and digital officers—true transformation masters—share their secrets for breaking down walls, resetting expectations, and leading in a completely new model. In the process, they are rewriting the rules of CIO leadership.

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See all the HBR Research Documents.

VISIT HBR ANALYTIC SERVICES
MIT Center for Information Systems Research projects

MIT CISR conducts field-based research on issues related to how companies will design themselves and manage for success in the digital economy. In a recent project, we explored how boards of directors are engaging with CIOs and executive teams around digital issues.

Visit the MIT CISR site.

Visit MIT CISR site

Our Research & Content Clients.

  • Accenture
  • CIO Straight Talk
  • CISR
  • Harvard Business Review
  • Hitachi
  • Verizon

Contact Abbie to discuss a content engagement.

Contact Abbie