Research & Content.

…An amazing writer and storyteller, Abbie has the ability to extract the voice of the company and bring it to life in her work. This was especially important in the case study she wrote on the evolution of our company’s culture. Abbie felt like a member of our team. Her professionalism and thoroughness stood out.

Ricky Gradwohl, Director of Global Public Relations, Hitachi Data Systems

We worked closely with Abbie on an original research report investigating the role of the CIO at innovative companies. I have the highest respect and regard for her work.

Jeff Mackanic, Sr. Director Global Awareness, Red Hat

Abbie has been a contributing editor to Harvard Business Review Analytic Services since 2010 and has led some of our most important projects on business transformation. Her understanding of the confluence of technology and business is exceptional.

Alex Clemente, Managing Director, HBR Analytic Services

Thought Leadership for a Digital Age

Lundberg Media delivers world-class thought leadership for executive audiences. With over 30 years' experience creating relevant, compelling content for C level executives, we help tech marketers cut through the noise with engaging content that customers and prospects value. Not sure where to start? We'll help you design a successful thought-leadership approach, with the right mix of content and timing. Services include:

  • Consulting
  • Research
  • Writing and Editing
  • Video
  • Podcasts
  • Infographics
  • Presentations and events

We cover intelligence-driven digital business in all its aspects — the impact of digitization on operations and business models; practical approaches to artificial intelligence (AI); how leading companies are transforming their businesses for an increasingly open, connected and insight-based world.

Contact abbie for your next thought-leadership project

Contact Abbie

Content and Engagement.

Selling to CEOs

Helping technology marketers connect with CIOs

I work directly with technology marketers to increase their insight into their customers’ world. I also produce high-level content and lead events to help them build relationships with CIOs.

  • Audience Insight
  • Message Development
  • Research & Analysis
  • Case Studies
  • Executive Dinners and Roundtables
  • Working with the Media
Major Papers for Harvard Business Review Analytic Services

Harvard Business Review Analytic Services is an independent sponsored research unit within Harvard Business Review Group. HBR AS conducts research and comparative analysis on management challenges and emerging business opportunities. I've led over 20 research projects for them, typically on topics having to do with business technology leadership and digital transformation. Here are the most recent.

An Executive’s Guide to Real-World AI

An Executive’s Guide to Real-World AI

Artificial intelligence, machine learning, and intelligent automation are commanding huge mind share among business and technology leaders today. What’s different this time is the degree to which reasonable and knowledgeable people believe that there is, indeed, a real urgency to get going with AI now. A number of foundational pieces must be in place to be successful with AI. These include talent, which is in short supply; having the right data infrastructure as well as sufficient quantity and quality of data to train your models; deciding how AI will be governed; and managing change in the organization, among other things. But where do you start if you’re not a large, tech-forward enterprise? In this paper, we share the insights and real-world experiences of over a dozen leading CIOs, chief data officers, and AI experts. Sponsored by Red Hat

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Leading a New Era in Health Care: Innovation through Data-Driven Diagnostics

Leading a New Era in Health Care: Innovation through Data-Driven Diagnostics

Organizations across the health care sector recognize that the innovative use of data—when information is combined for advanced analysis and managed across disciplines, systems, and settings—is crucial to solving the most challenging problems in both patient health and operational efficiency. Despite this widespread recognition, only 15% of respondents to a recent global survey of 742 health care leaders describe their organization today as being mature in its ability to access, integrate, and analyze health care data from diverse sources. Sponsored by Roche

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Peak Performance: How Combining Employee Engagement and Performance Management Fuels Organizational Success

Peak Performance: How Combining Employee Engagement and Performance Management Fuels Organizational Success

The landscape for performance management (PM) is changing dramatically. Business leaders know they can get more value using performance management as a tool to engage and develop people rather than to just assess them. However, while they recognize the link between employees’ level of engagement and their performance, most organizations still operate performance management and employee engagement (EE) on separate tracks, according to a recent survey from Harvard Business Review Analytic Services. Sponsored by Glint

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Competitive Advantage through DevOps

Competitive Advantage through DevOps

Research paper: As the digital landscape rapidly evolves, companies that can respond quickly to customer needs have an advantage—and according to a recent survey, many are using DevOps to create this advantage. A vast majority (86%) of the 654 respondents to a recent survey from Harvard Business Review Analytic Services say that it is important to their company to develop and put new software into production quickly. Indeed, principles and frameworks like agile, scrum, and DevOps—long part of the software developer lexicon—are making their way into the corner office.

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The Rise of Intelligent Automation

The Rise of Intelligent Automation

Pulse survey: Automation that is enhanced through artificial intelligence (AI) is critical to organizations’ ability to compete and survive in the years ahead, according to nearly 400 business leaders recently surveyed by Harvard Business Review Analytic Services. Respondents say that to be successful, their organizations must incorporate more AI and automation into their business processes. However, few have done so to any significant extent. It’s a perilous situation, since respondents say that the consequences of not investing would be devastating to the long-term health of their business.

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Cybersecurity and the Industrial Internet

Cybersecurity and the Industrial Internet

Pulse survey: Industrial and non-industrial companies alike are racing toward digitalization. The benefits of automation, connected devices, and artificial intelligence are simply too enticing to ignore. CEOs and their boards anticipate greater efficiencies, new competitive opportunities, and the ability to better serve and delight customers. Even companies that don’t have a clear view of the potential benefits often feel the hot breath of new digital competitors on their backs. It’s hard to find a CEO today who doesn’t believe their company’s future—if not their present—is digital.

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Cybersecurity in the Modern Industrial World

Cybersecurity in the Modern Industrial World

White paper: Business leaders at industrial and infrastructure companies confront new challenges with the introduction of more automation, artificial intelligence, connected sensors, and other digital technologies in their operations. Because these new technologies come with compelling benefits, such as increased efficiency, lower costs, and reduced downtime, momentum is growing. But few executives at the top of these organizations understand the new and complex operational risks involved in the industrial internet and how to mitigate them. To be successful, they must place as much emphasis on ensuring the trustworthiness of their products and operations as they do on the new features and capabilities that digitalization makes possible. This requires making cybersecurity a priority, not an afterthought.

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Leading in a World of Continuous Change

Leading in a World of Continuous Change

Research paper: Business leaders around the world feel the urgency to adopt more digital ways of doing things but fear their organizations are unable to keep up with the pace of change or take full advantage of the technology investments they’ve made, according to a new survey from Harvard Business Review Analytic Services. Faced with a variety of disruptive forces—new competition from companies that were born digital, increasing globalization, and customers with high expectations for a friction-free digital experience—they know their survival is on the line.

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Transformation Masters

Transformation Masters

CIO-sourced paper: The winds of disruption have swept aside old ideas about how a business operates and the pace at which it needs to move. The future is being built on new technologies, data, and digitization. Fast-moving, cross-functional teams of people from different parts of the organization experiment and innovate together to deliver new products and capabilities at an unprecedented pace. The old leadership rules don’t apply. In this report, we explore how leading organizations are transforming in the face of disruption so they come out as the beneficiaries and not the victims of change. More than a dozen top chief information and digital officers—true transformation masters—share their secrets for breaking down walls, resetting expectations, and leading in a completely new model. In the process, they are rewriting the rules of CIO leadership.

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The New, Lean, Agile Face of Business

The New, Lean, Agile Face of Business

White paper: A few years ago, the concept of two-speed (or bimodal) IT was all the rage. Chief information officers (CIOs) could develop new digital capabilities quickly using an agile approach while running core IT operations and services in a traditional way. While this may have been a good way to get started on the digital path, today IT leaders realize that digital transformation requires applying agile principles and practices much more broadly throughout the organization. Sponsored by IBM

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Building for Success at the Firstline of Business

Building for Success at the Firstline of Business

Pulse survey: Business leaders looking to increase the efficiency and effectiveness of their workforce are extending their digital efforts beyond what we typically think of as knowledge workers to include maintenance workers, shop clerks, nurses, flight attendants, electricians, baristas, store managers, and others. Indeed, the vast majority of respondents to a recent global survey from Harvard Business Review Analytic Services believe this will be essential to their organization’s success in the future. Sponsored by Microsoft

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Transforming Customer Experience with the Internet of Things

Transforming Customer Experience with the Internet of Things

White paper: Three very different organizations - a university, a hospital, and a sports entertainment business - are using the Internet of Things (IoT) to create a more compelling, engaged customer experience across the digital and physical worlds. Sponsored by Dimension Data

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See all the HBR Research Documents.

VISIT HBR ANALYTIC SERVICES
MIT Center for Information Systems Research projects

MIT CISR conducts field-based research on issues related to how companies will design themselves and manage for success in the digital economy. In a recent project, we explored how boards of directors are engaging with CIOs and executive teams around digital issues.

Visit the MIT CISR site.

Visit MIT CISR site

Our Research & Content Clients.

  • Accenture
  • CIO Straight Talk
  • CISR
  • Harvard Business Review
  • Hitachi
  • Verizon

Contact Abbie to discuss a content engagement.

Contact Abbie