Services
Advanced Communication Services
Lundberg Media helps business leaders and their teams translate complex issues into focused, compelling messages to speed buy in and delivery of results. Whether introducing a new technology, delivering a new capability or entering a new market, meaningful communication is more important than ever to companies’ ability to influence stakeholder thinking and behavior — both inside and outside the company. Led by longtime former CIO Magazine Editor in Chief Abbie Lundberg, Lundberg Media is uniquely positioned to help leaders and their teams develop powerful and effective communication programs.
“Our company’s vision is to be the best in our fields of distribution and marketing. We’re proud of what we accomplish in both areas. In turn, we know that telling our story is a key to our growth and profit. Lundberg Media is a superb partner, helping us refine and communicate our message using all of the contemporary media tools and channels.”
– Mike Skinner, Corporate Vice President & Chief Information Officer, Eurpac
External Communications: Create and Deliver a Persuasive Message
Your company has worked hard to develop a unique and valuable product for customers. So why aren’t they buying? There are only two possible reasons: Either they don’t need what you’re selling — or they don’t know they need it. If the latter is the case, we can help. We start by understanding your business, then custom build a program that will teach you how to communication more effectively to influence the way customers and other critical stakeholders think and move them to action.
Internal Communications: Close the Business/Technology Gap
Strategy is a team sport. One of the greatest challenges CIOs and their teams face is how to initiate conversations that build relationships – up, down, across and even outside the organization – to develop great strategies and increase the effectiveness of delivery. Too often, busy IT leaders neglect this in the interest of getting to action. The result: lack of buy in, resistance, missed opportunities and failure to realize intended value. Misunderstandings about a CIO’s strategy can lead to a sense that it is failing – even while the CIO believes it is working. Lundberg Media will teach your team how to build strong partnerships through the use of effective communication.
Few communication consultants offer the depth of business technology insight that Lundberg Media provides, and few technology consultants can match our communication strengths. We are uniquely positioned to provide this essential service to business and technology leaders.
What We Offer
We provide education, consulting and coaching to help you and your team communicate more effectively with key stakeholders. Our comprehensive program begins with your strategy (or project goals) and continues through story discovery, message development and delivery, and coaching your team. We’ll custom build the best program for you, depending on your needs.
We can also help with
- Branding Initiatives
- Working with the Media
- Public Speaking & Events
- Industry Awards Programs
For a full prospectus on this unique offering, e-mail Abbie at abbie@lundbergmedia.com.
Additional Services
Our clients include consulting companies and analyst firms (we provide research, thought-leadership writing and moderation at events); technology companies (providing insight into the issues facing CIOs as well as speaking and panel moderation); and a variety of other businesses and non-profits.
Editorial Consulting: Content strategy and product development online, in print, in multimedia and face to face
Research, Writing and Editing: Articles, white papers, interviews, research projects, executive presentations
Peer to Peer Exchange: Online and face-to-face community development and engagement
Facilitation: Executive advisory groups, roundtables, focus groups
Speaking: Executive conferences, customer meetings, association events; specializing in webcasts, video and audio
Content Expertise: Business communications … CIOs … Business strategy and management … Technology management … Leadership development … Social media in business
Commentary: Abbie wrote hundreds of columns and blog posts as editor in chief of CIO magazine. Collectively, they provide a chronicle of the evolution of the use of technology in business and, more specifically, the CIO role.
Clients
Clients include the Accenture Center for High Performance, CVS Caremark, Direct Energy, Eurpac, Harvard Business Review Analytic Services, and the MIT Center for Information Systems Research.
To contact Abbie for a consulting engagement or speaking opportunity, send e-mail to abbie@lundbergmedia.com.
