Change at the Intersection of Business and Technology
Services for CIOs Services for Technology Marketers
Lundberg Media helps leaders and their teams translate complex issues into focused, compelling messages to speed buy in and delivery of results. Whether introducing a new technology, delivering a new capability or entering a new market, meaningful communication is more important than ever to companies’ ability to influence stakeholder thinking and behavior — both inside and outside the company. Led by longtime former CIO Magazine Editor in Chief Abbie Lundberg, Lundberg Media is uniquely positioned to help leaders and their teams develop powerful and effective communication programs.
“Our company’s vision is to be the best in our fields of distribution and marketing. We’re proud of what we accomplish in both areas. In turn, we know that telling our story is a key to our growth and profit. Lundberg Media is a superb partner, helping us refine and communicate our message using all of the contemporary media tools and channels.” – Mike Skinner, Corporate Vice President & Chief Information Officer, Eurpac
Clear, purposeful communication is essential to getting things done. Think about the most effective communicators you know. Not only do they convey information clearly; they also are able to build support for an idea or plan, change people’s perceptions about an issue, influence behavior, and move a group more quickly to make decisions and take action. And effective communication is a skill that can be learned by anyone!
In today’s world of information overload and multi-tasking, getting your message across isn’t easy. People’s attention is fragmented, constantly shifting from one thing to another. To make your point, you must first capture that attention and then hold it by engaging your audience in a meaningful way.
Internal Communications: Bridging the Business/Technology Divide
Strategy is a team sport. One of the greatest challenges CIOs and their teams face is how to initiate conversations that build relationships – up, down, across and even outside the organization – to develop great strategies and increase the effectiveness of delivery. Too often, busy IT leaders neglect this in the interest of getting to action. The result: lack of buy in, resistance, missed opportunities and failure to realize intended value. Misunderstandings about a CIO’s strategy can lead to a sense that it is failing – even while the CIO believes it is working. Lundberg Media will teach your team how to build strong partnerships and increase its influence within the business.
External Communications: Create and Deliver a Persuasive Message
Your company has worked hard to develop a unique and valuable product for customers. So why aren’t they buying? There are only two possible reasons: Either they don’t need what you’re selling — or they don’t know they need it. If the latter is the case, we can help. We start by understanding your business, then custom build a program that will teach you how to communication more effectively to influence the way customers and other critical stakeholders think and move them to action.
We provide education, consulting and coaching to help you and your team communicate more effectively with key stakeholders. Our comprehensive program begins with your strategy (or project goals) and continues through story discovery, message development and delivery, and coaching your team. We’ll custom build the best program for you, depending on your needs.
Few communication consultants offer the depth of business technology insight that Lundberg Media provides, and few technology consultants can match our communication strengths. We are uniquely positioned to provide this essential service to business and technology leaders.
To schedule a free consultation, e-mail Abbie at abbie@lundbergmedia.com.
