Research & Content.

…An amazing writer and storyteller, Abbie has the ability to extract the voice of the company and bring it to life in her work. This was especially important in the case study she wrote on the evolution of our company’s culture. Abbie felt like a member of our team. Her professionalism and thoroughness stood out.

Ricky Gradwohl, Director of Global Public Relations, Hitachi Data Systems

We worked closely with Abbie on an original research report investigating the role of the CIO at innovative companies. I have the highest respect and regard for her work.

Jeff Mackanic, Sr. Director Global Awareness, Red Hat

Abbie has been a contributing editor to Harvard Business Review Analytic Services since 2010 and has led some of our most important projects on business transformation. Her understanding of the confluence of technology and business is exceptional.

Alex Clemente, Managing Director, HBR Analytic Services

Thought Leadership for a Digital Age

Lundberg Media delivers world-class thought leadership for executive audiences. With over 25 years' experience creating relevant, compelling content for C level executives, we help tech marketers cut through the noise with engaging content that customers and prospects value. Not sure where to start? We'll help you design a successful thought-leadership approach, with the right mix of content and timing. Services include:

  • Consulting
  • Research
  • Writing
  • Editing
  • Podcasts
  • Infographics
  • Presentations and events

We cover the digital economy in all its aspects — how customers are driving change from the outside in, the impact of digitization on operations and business models, and how to lead most effectively in an increasingly open, connected and intelligence-driven world.

Contact abbie for your next thought-leadership project

Contact Abbie

Content and Engagement.

Selling to CEOs

Helping technology marketers connect with CIOs

I work directly with technology marketers to increase their insight into their customers’ world. I also produce high-level content and lead events to help them build relationships with CIOs.

  • Audience Insight
  • Message Development
  • Research & Analysis
  • Case Studies
  • Executive Dinners and Roundtables
  • Working with the Media
Major Papers for Harvard Business Review Analytic Services

Harvard Business Review Analytic Services is an independent sponsored research unit within Harvard Business Review Group. HBR AS conducts research and comparative analysis on management challenges and emerging business opportunities. I've led over 20 research projects for them, typically on topics having to do with business technology leadership and digital transformation. Here are the most recent.

Leading in a World of Continuous Change

Leading in a World of Continuous Change

Business leaders around the world feel the urgency to adopt more digital ways of doing things but fear their organizations are unable to keep up with the pace of change or take full advantage of the technology investments they’ve made, according to a new survey from Harvard Business Review Analytic Services. Faced with a variety of disruptive forces—new competition from companies that were born digital, increasing globalization, and customers with high expectations for a friction-free digital experience—they know their survival is on the line.

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Transformation Masters

Transformation Masters

The winds of disruption have swept aside old ideas about how a business operates and the pace at which it needs to move. The future is being built on new technologies, data, and digitization. Fast-moving, cross-functional teams of people from different parts of the organization experiment and innovate together to deliver new products and capabilities at an unprecedented pace. The old leadership rules don’t apply. In this report, we explore how leading organizations are transforming in the face of disruption so they come out as the beneficiaries and not the victims of change. More than a dozen top chief information and digital officers—true transformation masters—share their secrets for breaking down walls, resetting expectations, and leading in a completely new model. In the process, they are rewriting the rules of CIO leadership.

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The New, Lean, Agile Face of Business

The New, Lean, Agile Face of Business

A few years ago, the concept of two-speed (or bimodal) IT was all the rage. Chief information officers (CIOs) could develop new digital capabilities quickly using an agile approach while running core IT operations and services in a traditional way. While this may have been a good way to get started on the digital path, today IT leaders realize that digital transformation requires applying agile principles and practices much more broadly throughout the organization. Sponsored by IBM

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Building for Success at the Firstline of Business

Building for Success at the Firstline of Business

Business leaders looking to increase the efficiency and effectiveness of their workforce are extending their digital efforts beyond what we typically think of as knowledge workers to include maintenance workers, shop clerks, nurses, flight attendants, electricians, baristas, store managers, and others. Indeed, the vast majority of respondents to a recent global survey from Harvard Business Review Analytic Services believe this will be essential to their organization’s success in the future. Sponsored by Microsoft

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Transforming Customer Experience with the Internet of Things

Transforming Customer Experience with the Internet of Things

Three very different organizations - a university, a hospital, and a sports entertainment business - are using the Internet of Things (IoT) to create a more compelling, engaged customer experience across the digital and physical worlds. Sponsored by Dimension Data

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Competing in 2020: Winners and Losers in the Digital Economy

Competing in 2020: Winners and Losers in the Digital Economy

A vast majority of business leaders surveyed believe their industry will be disrupted by digital trends. And most of those said their industry has either passed the inflection point of disruption or will pass it by 2020—just three years away. However, just which businesses will be the winners and losers in this digital economy is still being determined. Companies that form their strategies now, shift resources to new digital initiatives, and redesign their organization and culture will have a distinct advantage. Sponsored by Microsoft

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Revenue-Generating CIOs: Smart Strategies to Grow the Business

Revenue-Generating CIOs: Smart Strategies to Grow the Business

CEOs increasingly want their CIOs to help generate revenue for their organizations. However, while shifting attention to the top line, CIOs still have to watch costs and balance them against likely returns. This requires a deep understanding of their organizations’ business and customer needs, as well as staying on top of the latest technology trends. CIOs who have experience running a P&L or a startup bring much-needed experience to this new role. Sponsored by Red Hat

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Powering Digital Intelligence with Cloud Analytics

Powering Digital Intelligence with Cloud Analytics

One of the most exciting developments of the digital economy is the ability to answer difficult questions and solve complex problems through the use of sophisticated tools. Cloud-based data and analytics platforms are a boon to organizations given the volume and variety of data, the speed with which a lot of data expires, and the variability of business people’s need to tap into particular data sources at any given time. Sponsored by IBM

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From Data to Disruption: Innovation Through Digital Intelligence

From Data to Disruption: Innovation Through Digital Intelligence

A wave of disruption is threatening businesses around the world, as new entrants with structural cost advantages and a “digital first” culture spring up in a wide range of industries. The new competitors offer solutions that are often simpler, cheaper, or more convenient for customers. They display the ability to leverage digital technologies to understand the customer, sense market shifts, and innovate faster than the competition. Sponsored by IBM

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The Ecosystem Equation: Collaboration in the Connected Economy

The Ecosystem Equation: Collaboration in the Connected Economy

In the connected economy, value is created through the technology-enabled links between people, machines, and organizations. But we are still in the early stages of the shift to the connected economy (CE). Less than a fifth of the roughly 700 respondents to a new global survey from Harvard Business Review Analytic Services say they employ CE business models, products, or processes to a significant extent today. But what exactly does it mean for a company to be among the CE leaders? Sponsored by IBM

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The CIO's Guide to Cloud Computing

The CIO's Guide to Cloud Computing

Over the next three years, cloud services will penetrate deeper into organizations’ computing environments at an accelerated rate. Companies that take an ad hoc approach miss out on many of cloud’s benefits and experience a variety of pitfalls. In this guide, we provide a framework for taking a more strategic, planned approach to cloud while still moving quickly. Sponsored by Oracle

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I.T. Talent Crisis: Proven Advice from CIOs and HR Leaders

I.T. Talent Crisis: Proven Advice from CIOs and HR Leaders

The shift to a digital economy is creating a talent crisis that is putting companies survival—and CIOs’ own careers—on the line. Competition for a finite pool of skilled technologists and IT leaders is sharply increasing as organizations of all types rely more heavily on digital technology. At the same time, the nature of the skills that organizations need in IT is changing. Sponsored by Red Hat

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Customer Experience in the Digital Age

Customer Experience in the Digital Age

Customer experience (CX) has become a remarkably sophisticated discipline, according to new research from Harvard Business Review Analytic Services. Driven by tech-savvy customers, it requires new processes and organizational structures, and often the reorientation of an entire organization’s culture. Creating an extraordinary customer experience depends on having the right people and skills in place to deliver and the right technology—from the analytics that provide customer insight to the applications consumers “touch” to the networks that support them. Sponsored by Verizon

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See all the HBR Research Documents.

VISIT HBR ANALYTIC SERVICES
MIT Center for Information Systems Research projects

MIT CISR conducts field-based research on issues related to how companies will design themselves and manage for success in the digital economy. In a recent project, we explored how boards of directors are engaging with CIOs and executive teams around digital issues.

Visit the MIT CISR site.

Visit MIT CISR site

Our Research & Content Clients.

  • Accenture
  • CIO Straight Talk
  • CISR
  • Harvard Business Review
  • Hitachi
  • Verizon

Contact Abbie to discuss a content engagement.

Contact Abbie