IT has become integral to many aspects of business, from marketing and customer engagement to new product design. This requires a new way of organizing and engaging across functions.
How important is this cross-functional engagement? It's huge. Seventy-five percent of the 750 respondents to our global survey (see “The Leadership Edge in Digital Transformation," from HBR Analytic Services) say that their company's survival depends on their ability to effectively exploit IT, and almost all — 90% — said that collaboration and communication between IT and other stakeholders in the business is essential to their ability to do so.