Communicating effectively with business colleagues has ranked as one of CIOs' top three critical success factors for as long as I've been tracking these things -- and I've been tracking them for a long time. I've wondered over the years why this issue hasn't gone away. Why is it so damn hard for IT leaders to get their message across?
First of all, this is not just a CIO problem. People in general are terrible at conveying a concept or message intact from their brain to that of their "listener" (a misused term if ever there was one). As Celtics coach Red Auerbach used to say, "it's not what you say, it's what they hear." Influencing what people hear involves a lot more than just forming the right words.